Putting a better world at our feet

The carpet leasing option gives customers an affordable way to install carpets that contribute to a healthier environment.

Global carpet manufacturer Desso, has a big ambition. They want to make carpets that deliver outstanding value in design and functionality and contribute to the health and well-being of the people walking on their carpets and to wider society too.

Realizing the circular economy
Desso CEO Roland Jonkhoff understands the impact carpet can have on our lives. “Carpets that absorb sound, capture fine dust, or reflect light can all contribute to a positive, uplifting environment,” he explains. But what makes Desso’s vision particularly remarkable, and why partnering with them seemed like a natural fit for DLL, is the joint ambition of both companies to realize a circular economy business model.

Turning used carpet into new carpet
Jonkhoff: “Rather than customers disposing of used carpet, we are building our company around the Cradle-to-Cradle® system, taking apart the backing and yarn from any used carpet so they can be put back into new production. However, taking back carpet tiles at the end of their lifecycle is an option not yet commonly used by customers. At this moment, it is something we negotiate with every customer for every project individually.”

Leasing solutions support Cradle-to-Cradle
“Including the take-back of carpets in the leasing option helps ensure that products will be recycled according to Cradle-to-Cradle principles. We contacted DLL in 2012 and their willingness was 100%.” Desso’s plans fitted in DLL’s Life Cycle Asset Management Program, under which DLL uses its extensive knowledge to find solutions to extend the lifecycle of original products, or give them a second life.

Desso
The concept is gaining ground and the first leasing agreement has already been signed.